I met the lovely Rhiannon what seems like ages ago - when I was pregnant with my now almost 1 year old son! Rhiannon reached out to me like a bolt out of the blue, yet when we sat down over coffee it was like we had known each other forever! This encounter is a perfect example of what I love about what I do - Rhiannon had simply felt a synergy between us and was courageous enough to reach out and connect, and I am so glad she did. We had so much in common and I was really excited to learn about Rhiannon's plans for her new business - what is now whoSOCIAL. Read more about this gorgeous dynamo below x
I met the gorgeous Alice from Caravan & Tonic at a wellness retreat a few years ago, right at the start of her journey for Caravan & Tonic. She was generous enough to share her business idea with me over the few days of the retreat and I was so excited by the idea as well as impressed by all the thought and consideration that had already gone in. When Alice reached out to me a few months later to help guide them in their pre-launch phase I jumped at it. One of the many things that impressed me about Caravan & Tonic was the strong sense of brand, which is so critical as a startup business, but also the strength of their business partnership. The girls hit the ground running and have not looked back - I have absolutely loved cheering from the sidelines and am sure it is just the beginning! Read more about Caravan & Tonic below x
One of the things I love most about my job is that I often find I learn just as much from my clients as they are (hopefully!) learning from me, and Bek is the perfect example of this. Bek left her career working for some of Perth's largest architectural firms, and on some of Perth's biggest and most iconic buildings, to start her own business whilst raising a young family. I know all too well the challenges of juggling a family with the constant demands of running and building a small business, and it was a pleasure for me to work with Bek on the refresh of her original business plan for Evolve. Her business is going from strength to strength and I can't wait to watch what comes next for her. Read more about the lovely Bek below x
I obviously have the benefit of hearing about so many brilliant business ideas, and I love the variety in what I do. But I can safely say that there is nothing out there like The Love Car. When I met Mandy, and first heard all about their business idea, I was blown away. It had such simplicity, but was so unusual and had so much personality. And the fact that their entire business idea centres around the emotional experience that music creates for their customers - well, I was a fan from day one! These guys have done a truly incredible job in setting up their business and I know it won't be long until everyone in Perth will know all about the awesomeness of The Love Car. Read more about Mandy & Colin's story below x
I read an article the other day that alarmed me, but did not surprise me. It said that consumers are becoming more and more resistant to marketing, and social media marketing in particular. Now the reason why I say this is not surprising is because this is a trend that has been going on for decades. With the evolution of media and technology, consumers are becoming more and more savvy, knowledgeable and demanding, and in particular the 'digital natives' of the millennial (Gen Y) generation are the driving force behind a revolution of sorts. That is - businesses and brands are being forced to level up in their sales and marketing approach, to be more authentic, more personalised and more socially responsible. They want to do business with businesses that are invested in them, and making the world around them a better place.