I met the lovely Sandra from Savvy Creations at a Fusion Biz Babes breakfast back in July, and was so impressed by her story! As chance would have it, Sandra was to be one of the speakers at the next Fusion Girlboss Brekkie event in August, and so I had the fortune of hearing Sandra share even more about her story and her vision for Savvy Creations. One of the things I loved the most about hearing Sandra speak was how much adopting a courageous mindset has defined her business success, and her very professional and holistic approach to creating great outcomes for her clients. It’s a pleasure to share her story with you now below
Tell us about your business and any specialties you have.
Savvy Creations is a PR, marketing and advertising agency specialising in high end and luxury brands. We work across a wide range of industries which include real estate agencies, restaurants, furniture brands, fashion labels and so on. I am also the publicist for a few clients and manage them directly. I have a background in Journalism and PR and have worked across a few different media platforms in Perth, and have now branched out to focus on Savvy and be my own boss.
Please give us a rundown of your services and any best sellers.
The services that I include are: Brand consulting, personalised media kits, product and services reviews, brand consulting and management, online promotions and competitions, product placements and launches, event planning,
business profiling, media relations, press release writing, online strategy and design, brand and product launches, sponsorship proposals, celebrity endorsement, industry networking, media buying, and social media management. The services that I get asked for most are my business and brand consulting as well as social media management.
What makes your business stand out from the rest?
Savvy is different in that I, the Director, deal face to face with each client. Every job that I have I meet with the clients and regularly keep them updated on what's trending in their industry. I also like to connect people in the industry, so for example if I’m working with a beauty salon as one of my clients and there is a fashion show coming up, I then create a collaboration between the two so that it is a win/win situation. My way of doing business is about collaborating and not competing. There is no scarcity for success – the more success you want for others, the more it comes to you.
What’s your favourite part of your job?
My favourite part of my job is helping clients bring their ideas to reality and being with them along the journey. Doing a job like this, you need to be very passionate about your client’s services and products, as I see myself as an extension of their business. Being with them along the journey is very exciting!
Anything exciting you’d like to share?
I have a few big projects that are coming up that I’d love to share, but I’m remaining tight lipped until they are confirmed! As for Savvy Creations, my goal is to go national next year by collaborating with agencies over east, and hopefully international the following year. This will enable me to give my clients a platform on a national and international level to promote their business to a wider audience.
Any special offers you’d like to share with us?
I’d like to offer readers of The Spotlight Series a 10% discount across all services during the month of October, as well as a 30 minute over the phone free consultation.
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