What an amazing morning! I'm still buzzing from this morning's first #Girlboss Brekkie by Fusion Ladies Events, held at the beautiful South of Perth Yacht Club. It was the perfect blend - such a warm and approachable vibe but still delivered everything you want in a networking event. I was delighted to be asked to be the first guest speaker of the series; Ashley from Fusion Ladies Events has really created a unique and rewarding format that Perth has been screaming out for - and I can't wait to see what she does next!
I couldn't be more excited to be a woman in Perth's small business community at the moment - there is so much opportunity for all sorts of small businesses and so many different initiatives in the mix! Networking (or connecting if you prefer!) is so critical for both big and small business, however it's even better if you can niche down and find your "tribe". I spoke today about how important sales is in small business - even if you don't see yourself as a salesperson! In today's digital world, it can be easy to forget how important the face to face 'hustle' is, and even be intimidated by it. But you can't afford to leave this aspect of your business up to chance - word of mouth is still an incredibly powerful, organic form of marketing. However, unless you come from a sales & marketing background, it can be a difficult skill set to get comfortable with.
The thing about sales is that if it feels a bit forced and like you're trying to sell something, it's probably coming across that way to your customer. Sales is really just about building relationships - so firstly understanding your customer's needs, what drives their behaviours, what their issues and pain points are, and making them feel heard and appreciated. Secondly, it's about matching your value and benefits to their pain points - and knowing that you won't be able to appeal to everybody. In fact, you shouldn't try to! So having a clear, targeted message is critical - you should believe in your own message and be comfortable and confident sharing that with others. It's all about communicating the value - but again, it's often easier said than done!