I am SO excited to announce that I have been selected to be a brand enthusiast for Personalised Style (www.personalisedstyle.com.au), founded by Melbourne girl and personal stylist Karina Dyer. This lady has such a great business - yes, it's personal styling as we know it, but Karina also offers online styling AND membership packages. It's genius! So I have been lucky enough to receive a two month styling package, which means I get FOUR amazing styled outfits each month, which have been totally tailored to me - my style, my shape, and my specific requirements.
So before I let you in a little more on the super fun process of being a Personalised Style client, I want to touch on a few reasons why I think getting professional styling advice is absolutely essential for every woman (and man!) in business. While most of us are pretty savvy about the importance of branding for businesses, products and services, a lot of us aren't tapping in to the power of personal branding. And we should be! Particularly for those of us in small business. I found it a lot easier to 'dress for success' in my previous life in the corporate world - simply because the parameters for corporate dressing made more sense to me - there was a uniform of sorts and after 10 years in that environment, I had accumulated a work wardrobe that worked really well for me. But I have to confess, in my more recent life in small business, I didn't really feel confident in pulling together outfits that struck the balance between professional and approachable - without being corporate. The thing is, the reasons why branding is so important in business are the same reasons why personal branding is so important. Our personal brand is the means of communication with our clients and professional networks, and is an extension of our business brand. The messages you are communicating with your business brand need to be echoed in your personal brand. And as I said, I felt out of my depth in creating outfits that I felt portrayed the right image for my business. Enter Personalised Style!
Karina & I had a lovely long chat about all things style - what I was hoping to get out of the experience, what areas of my wardrobe I felt needed improving and what my current style was like. It was such an enjoyable conversation - I really felt like Karina had a great understanding of my style and I picked up quite a few handy tips just in that chat alone! My brief to Karina was basically that I wanted to focus on my 'smart casual' and work wardrobe - my problem was that I felt like I had 'dressed up' and 'dressed down' nailed - but that in between zone is actually where I spend most of my time, and where my work wardrobe sits. I also wanted help with outfits for the more dressy occasions, such as speaking events. And did I mention I'm four months pregnant?! So needless to say I was super excited to receive the styled outfits from Karina. And here they are...
NAILED IT! Am I right? Now to go and drain my bank account on those gorgeous looks! Massive thanks to Karina - I couldn't be happier with the combination of outfits - I feel like they're all true to my style but also are stretching me just enough to a level that I didn't feel like I could achieve on my own. And the thing I love about her packages is you can have your cake AND eat it too - you can get all of her expert styling advice at such an affordable price, all year round. Instead of going on largely fruitless spending binges, the next day or week wondering what on earth you were thinking (guilty!!), you can buy smart and get outfits that you know are going to do all the right things for you AND your business. What's not to love?!
I'm aiming to post some images of my new stylish self on Instagram and Facebook over the coming weeks (find me at www.instagram.com/onesmallstepcoaching and www.facebook.com/onesmallstepcoaching), so head on over and say hi!
I'll also be featuring Karina on The Spotlight Series over the coming weeks, so stay tuned for more on this clever style maven!
You can find Karina at -