I have known the lovely Amanda Weston from Hat Trick PR for almost 20 years (I am not as old as that makes me sound!). Amanda & I went to high school together, and I have watched this multitalented lady use her unique skills and strengths in a number of different ways over the years, and I was so excited & impressed to see her launch Hat Trick PR just a few short years ago. I reached out to Amanda to assist me with some copy for the 'About' page on my website (how many of us have trouble with this?!) as well as some trade show material and I was blown away with the quality & tone of the pieces - she absolutely nailed my brief, and then some! Amanda has also helped me gain some media coverage for my AusMumpreneur Awards nomination, and again has been an absolute delight to work with. She's a cracker! Read more about Amanda below
Tell us more about your business and any specialties you have.
After nine years of agency life working across a range of corporate, consumer and government accounts (Emirates, Macca’s, LandCorp, City of Subiaco, Karrinyup and Garden City Shopping Centres) I started my own business, conjuring up Hat Trick: a small PR consultancy with a big personality. Think JAZZ HANDS! I wanted to offer a PR option that was less corporate and more personable, with an out of the box approach to pulling rabbits from hats for clients.
In Hat Trick’s bag of tricks are PR, copywriting and events. So, the copywriting I do has absolutely nothing to do with legalising ideas (that’s copyrighting). Mine is the literary word-smithing sort, which is great because the other kind sounds severely dull ZZZZZZZZZZZZZZZZ.
In terms of PR, I offer the full gamut, with media relations taking a starring role. It’s actually true that PR people do everything. Stuffing envelopes, delivering gifts… I once wore a huge, fluffy heart suit and danced around a shopping centre for media photos because the uni-student that was meant to play mascot didn’t turn up. Man those suits are uncomfortable.
And events… well I don’t think that needs much explaining. Let’s just say I throw a mean party and specialise in theming.
Please give us a rundown of your services and any best sellers.
I’ve shed some light on my key services: PR, copywriting and events. If I was to sum it all up I’d say I make lacklustre things sound electrifying while managing (brand) reputations and planning events within in an inch of their glimmering little lives. At the moment, I’ve been doing a lot of copywriting for clients: speeches, web copy, property listings, that kind of thing.
What makes your business different to your competitors?
It might sound bizarre, but I’m really not interested in what my competitors are up to. I focus on delivering results, from a genuine place of creativity using the skill set I’ve developed over a decade in the industry. I find the best work comes from being authentic, having an excellent rapport with a client to fully understand their needs and then producing work to be proud of and that’s on the money.
What’s your favourite part of your job?
Like a lot of people, I used to dread Mondays. Seriously dread it. Like all hot- and-cold-shuddering-driving-to-work dread it. Since starting my business I don’t mind Mondays at all! I look forward to work (so cringe worthy, I know). I’m very grateful to be in a position to run my own business and run it the way I want, approaching and presenting work the way I feel is best. I genuinely love my clients and I love that they trust me with their business and their brand. I have to say, I’m also pretty chuffed that I get to work with my pup Pixie at my feet every day and can turn up to work in my pyjamas if I feel like it.
Anything exciting on the horizon for your business?
I’ve had quite a few word of mouth referrals lately which is so lovely. It’s the nicest compliment when clients recommend you to their contacts. It’s the most powerful endorsement you can hope for.
In my spare time…
I’m a karaoke- loving costume addict and regularly torture my poor husband with Sing Star marathons. Incredibly, he sleeps through them. I don’t know if I should be offended or impressed?
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