I met the wonderful Kerrie Allen from Design Umbrella only a month ago, but had heard many great things about this uber talented lady. Kerrie is the founder of Design Umbrella, the co-founder of Guerrilla Creative, a director for o2fit, and the Perth ambassador for the League of Extraordinary Women. Oh, and she's a mum. Multitask much?! Kerrie's values and passion are second to none and she really is a driving force in the Perth small business community. Read more about this real-life superwoman below
Tell us more about your business and any specialities you have.
Design Umbrella is all about turning stories into experiences. If you can’t tell your story effectively then you will be lost in the crowd. Humans crave connection with brands, spaces, and people they find both genuine and engaging. It’s all about experiences and what you walk away with from each one you encounter.
The business came about after being immersed for 18 years in a range of high paced industries – always working directly under the owner/s of the businesses. In that time I quickly learned that people will forego the best ideas and strategies to stay “safe” in the way things have always been done – and far too often I saw it lead to negative results. You can only work in those environments for so long before you know it’s time to go out and make a difference.
Please give us a rundown of your services and any best sellers.
+ Branding Services
Brand story development and strategy, graphic design, marketing materials, website design, printing and everything in between. Our brand coaching sessions are here to help you to understand your brand and market from the inside out as a business owner – the most powerful asset you can equip yourself with.
+ Interior Design
We offer a full interior design service from styling through to interior architecture. Residential or commercial..we are qualified and ready to help you with both.
+ Creative Projects
Creativity is not something you are taught; it’s embedded in your makeup. We love applying our creative thinking process to all kinds of creative projects including events, marketing materials, branded and customised products and content writing.
We have an extensive network of industry experts that we collaborate with to provide complete solutions on multi discipline projects.
What makes your business different from the rest?
We get it.
Sounds simple and kind of obvious right? But it is OH SO important. Our process on every single project starts with real conversation and asking a lot (a lot) of questions and learning from the answers. We then combine that with our power trio – experience, vision and creativity.
What's your favourite part of your job?
Lightbulb moments. Small or big – the defining moment it all becomes clear and the solution just flows on from there is a huge rush for me. All design and creativity is simply the act of problem solving – you are given a need or a problem and you remedy it. I will never get bored of that.
Anything exciting on the horizon?
Always! But mostly our excitement stems from the amazing family of clients we are constantly working with. We see their achievements as ours – and we like to brag about them on social media a fair bit. So jump on over and be part of our collective journey.
Any special offers you'd like to share with us?
20% off all services for the One Small Step community.
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