I connected with Indiana at the start of this year, and hired her to shoot a brand film for my newly launched website for One Small Step. Before even meeting her I was impressed with her offering - she had really identified a niche in the the local market where there was a lot of demand, and she was the first videographer I had seen that specialised in short brand films suitable for Instagram. I couldn't have made a better decision to work with Indiana - she was incredibly professional but friendly and fun to work with, and really understood my brief. I have recommended Indiana to plenty of small business owners looking to market themselves in an effective, engaging and innovative way. You will be hearing a lot more about Indiana in future! Read more about this gorgeous and talented lady below.
Tell us about your business and any specialties you have:
INDI FILM helps small businesses increase their online exposure and strengthen their brand image with affordable, stylish promotional videos. All videos are intended for use on social media. I’ve always loved being behind the camera, and I naturally excelled at videography and photography in Media studies at both school and university. After completing my Media degree I invested in my own professional video camera; it felt like the natural next step. Almost instantly after that INDI FILM was born. I posted my service offering to The Perth Collective Facebook group and received a fantastic response. There were lots of small business owners looking for professional promotional videos without the price tag that comes with a full-scale video production crew.
In addition to my film work I’ve recently started doing freelance photography and social media management. The three services compliment each other. I perform content creation work (photography and/or videography) for my social media clients, which I then post to their social media pages.
Please give us a rundown of your services and any best sellers.
Most INDI FILM services include a full-length video (2-3 minutes), and three Instagram shorts (30 seconds). This can be manipulated to however the client likes. For example, I can create an “Instagram Series” without the full-length video. Almost anything can be put into film, but I generally find myself covering events and launch nights, creating product and service videos for small businesses, as well as “behind-the-scenes” videos at fashion shoots. As for my photography work, I have been involved in event coverage, street-style fashion photography, and food photography.
What makes your business stand out from the rest?
I’m a one-woman-show which keeps my prices low. I have a fantastic video camera, an eye for videography, and I enjoy giving direction, which is really all you need! My videos are also intended for use on social media, namely Facebook and Instagram. With this in mind I like to create to the point, visually enticing videos that have a lot of impact on your audience in just 30 seconds – 2 minutes (most people switch off at the 2.30 minute mark!).
What’s your favorite part of your job?
All the amazing new people I meet! Every new film or photo job involves so many creative people with similar interests to mine, so we always have a good time. Watching the footage and/or photos upload onto the computer after a day of shooting is also really exciting.
Any special offers or events you'd like to share with us?
I’d love to offer The Spotlight Series readers an Instagram Series package: Three 1 minute Instagram shorts for just $400. The shorts could highlight the different services within your business, or the different aspects that make up your brand. For example: your service offering, your lovely staff, and a bit about yourself. The shorts would make for fantastic and original social media content whilst also highlighting and enforcing your brand image.
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