I connected with the lovely Karina Dyer from Personalised Style via the Mums with Hustle community just a few months ago, and on learning more about her business and her unique offering was so impressed. I was lucky enough to be selected to be a brand enthusiast (you can see my blog post following my styling experience with Karina here) for Personalised Style for two months and it has been such a great experience - I've learnt some great tips and the thing I loved the most was the ease of it all. And did I mention Karina offers online styling packages and memberships? It's seriously genius. I think a lot of business owners underestimate the impact their personal brand has on their business brand - it's important for everybody in my opinion, but especially important for those of us that are small business owners. Read more about Karina & Personalised Style below
Tell us more about your business and any specialties you have.
Many years before Personalised Style was born, I completed my advanced training at Australian Style Institute, and from there, I ran my own Personal Styling business. Which of course I loved, and what I noticed, was so many women wanted, and needed, a Stylist to help them, and to teach them how to dress for them, but their location, lack of time and/or budget was holding them back. I just felt that this wasn’t fair, and after being present with my clients in the dressing room, and they to walk out and look at themselves in the mirror and burst into tears because they never realised that they could look so good, and feel so good, I believed that every single person deserves to feel this!
It shouldn’t matter if you don’t have the budget like someone else, or your location holds you back from shopping, or your busy lifestyle wont allow you the time to get out and go shopping, you deserve to look great and feel amazing! It’s your right. So that is when Personalised Style was born. It is a place for women to shop, be styled by a Personal Stylist in a Shopping and Styling Session, or be Styled Online across Australia and New Zealand.
Myself and my team of Stylists are here to help, guide, and teach our clients how to create outfits for themselves that flatter and suit them. We are here to teach them how shop with confidence, to put their best foot forward and to create an image of themselves that they are proud of, and that they love! And to help them look, and feel great about themselves, every day!
Please give us a rundown of your services and any best sellers.
At Personalised Style, I offer one on one Styling and Shopping Experiences, and also a brand new way of Styling, Online Styling. This is where I create images tailored to each client, to suit and flatter them, their lifestyle, budget, age, profession, size and individual shape ,and when I say shape, I don’t mean a pear, apple or even a banana - haha! My clients aren’t a fruit, they are real women, who might want to make their bum look bigger, or boobs smaller, or they love their shoulders and want to accentuate that area, they might want to appear taller or shorter, the options are endless. There are so many different factors that go in to what my clients are wanting to achieve, and I will never categorise a woman into a particular “shape”. It simply doesn’t do anyone any good! It’s all about teaching them how to dress for their own body.
Every client starts with a Style consultation, either an over the phone/Skype consultation, or an online consult where clients fill out a style questionnaire. In the consultation, clients answer questions all relating to what styles they like, what issues they may have when shopping or selecting outfits, areas of their body that they would like to enhance or minimise, their budget, sizing, heel heights and more. Once their Style consultation is completed, I can then take that information and create them images and styling advice that will suit and flatter them, while also fitting into their budget and lifestyle.
Each month, my clients receive 4 outfit images which include where they can find each piece, their price and also Styling Advice for each image. This way, they don’t just receive inspiration, they also know how to wear the outfit or specific item, why it suits them, and they can then take that information and use it in their own wardrobe, so that they don’t feel like they always have to purchase new pieces.
One of my most popular Styling packages is the Essential Style Plus, which includes a Style Consultation with either myself or one of my Personal Stylists via a Skype or phone call. Our clients will also receive a Personalised Style Guide created just for them. The Style guide goes through what cuts of tops, pants, jackets will suit, as well as teaching our clients all about illusion dressing and what clothes can help minimise and also enhance areas of their body that they may be wanting to. I am not here to tell people that what they see isn’t there, I am here to help them look and feel great with their exact bodies right now! We actually distort what we see of ourselves 80% to the negative! That is huge and quite upsetting that we do this to ourselves. So what I teach my clients is to look at any area that they like, and focus on that. It is about knowing where you want people to look, and also knowing how to attract their eye there. And what happens, when we do this, is we look at ourselves differently, we can see our best features and we don’t look at the other areas anymore. We see ourselves, the way we want to see ourselves, and the way we want others to see us!
What makes your business stand out from the rest?
Ooh, there are a few things that are done here at Personalised Style that is different to what other Stylists offer. I would have to say, that one of the biggest difference is our Online Styling. This type of Styling has never been done before, not like this! Where women across Australia and New Zealand can be styled by a trained and experienced Personal Stylist online. For their own bodies, personalities and also for what they are wanting to achieve. I have created a way that all women can now enjoy the benefits of having a Personal Stylist style them, and that is also available for all budgets. This way, no one misses out! Everyone deserves it, so that is what I created!
What’s your favourite part of your job?
Really, there are so many parts of my job that I love! From the style consultation with clients, to creating their outfits and styling advice, and teaching them how to dress for them and their life. But hands down my favourite part is hearing how much my clients are loving it! Hearing their own unique stories of how it has improved their confidence, their approach to their everyday life and work life. I have so many stand out stories, it’s hard to really pin point just one, because these women are my driving force! They are the reason that I created Personalised Style. To hear from one of my online clients, who told me that even though she had put on extra weight, which she wasn’t comfortable with, she went out and wore what I had suggested to her, which was a little out of her usual comfort zone. And to hear the amount of compliments that she received and that she felt better in herself now, than she ever has, even when her size was smaller, it is an amazing thing to be part of! I love my job! Every single day, because I know, that what I am doing is making a difference to people lives! The stories, and emotion that my clients give me, is something that I will never forget!
Any special offers or events you'd like to share with us?
As a special offer to all of the wonderful Spotlight Series readers, I am offering 10% off until 31/8/16 for each purchase on my entire site, which includes all of the gorgeous accessories, and of course the Styling memberships and experiences. Simply enter the code OSS10 at checkout.
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