One of the things I love the most about being an entrepreneur is getting to know other entrepreneurs – and specifically, their journey to becoming one. Laura’s story below really resonated with me for a number of reasons, mainly that when we do finally launch our own businesses, and really step into that role we were perhaps always destined for, we are able to look back on all the events (large and small) in our past and see how they led us to this moment. This is definitely true in Laura’s case! Read more about this very talented lady below x
Can you share the story of why you started your business?
In my teens and early 20s, I wanted to be an actress. (Right now my publicist, if I had one, would be signalling me to stick to my talking points!) I’m an observer. I notice how a person’s mouth moves when they speak, how they shift their weight, and how they use their hands. I have a large range of movement, a voice that projects to the back row of a large theatre, and no stage fear. I took acting classes after school and performed for Joel and Nash Edgerton before they were Hollywood heartthrobs. But, I’m also pragmatic. I feared that acting wouldn’t pay for my rent, no matter how good I was.
While studying arts at University, it was clear that my passion for acting was really about telling stories: harvesting the humdrum and making it memorable. My Dad is a writer and an English teacher, so writing was something that came naturally from a young age, and I excelled in it.
After University I landed lots of great writing jobs. I wrote for some of Australia’s biggest brands: Google, Weet-Bix, Up & Go, Avon, Elle Macpherson Intimates and Westpac are some examples. I picked up skills in website production, SEO, social media, and corporate communications. I was flown around the world to film and edit video content. While I had always expected to be in front of the camera, not behind it, there I was, gripping every opportunity that was handed to me. Life was great.
The turning point
Then, before I turned 30, something terrible happened. My Dad got cancer for the second time. It crushed me. I felt completely helpless, lost and unfocused. I needed time to visit him and mentally compose myself, while keeping up my often intense role as a communications manager for a global software company. Life was rough.
What’s a girl to denouement?
For many years, friends and colleagues close to me suggested that I should start freelance writing. I never seriously entertained the idea, because I was afraid – afraid of not being good enough, not being able to afford rent, professionally embarrassing myself, and disappointing my family. But, being hit over the head with a baton of reality – that someone I loved, someone who had devoted his life to writing, was suffering – changed something in me.
I could, and would, gain back a work-life balance. I could, and would, make my work meaningful by helping local businesses around me to succeed. I had the experience and the tools at my fingertips, so why not? So, in June 2015, I lost my fear. Enter LEP Digital: a copywriting, SEO and digital marketing agency.
Tell us more about the services you offer
Naturally, my focus is copywriting. While I can help with any writing or editing task, my experience is in digital, so you’re best to utilise me to craft web-friendly content for your:
- Email newsletters
- Websites and apps
- Social media platforms.
And if you’re a new business or existing business that wants to grow quickly, I’d recommend asking me about search engine optimisation (SEO). SEO helps your business by:
- Maximising brand visibility and reach
- Encouraging sales leads and conversions
- Driving more traffic to your website
- Keeping advertising costs down.
If you’re feeling extra adventurous, why not hire me to produce your next viral video?
What’s your favourite part of the job?
I’m fanatical about results so, luckily for me, everything I do can be measured, then analysed. When I regularly see my clients’ eCommerce sales increase, website traffic spike, email open rates soar, and websites ranking on page one of Google, I feel elated.
What’s your #1 tip for those just launching their business?
At risk of sounding like a motivational guru, I’d say my number one tip is to dispel fear. As I’ve learned, you are the only one that will hold you back. Just like an actor must stay determined and focused after a string of audition rejections, a business owner must be willing and able to operate at a high level despite inevitable setbacks.
Anything exciting in store that you want to share?
This year, as a side project, I’m focusing on a new tool for the hospitality industry: specifically, café, restaurant and small bar owners. I’ll be partnering with some bright hospitality veterans, not quite Gordon Ramsay, but close, to get it off the ground. I can’t give away too much but, if you’re interested, please get in touch.
Any special offers you’d like to share with The Spotlight Series readers?
I’m offering business owners a free 30 min digital marketing consultation. By the end of the consultation, you’ll have at least three actionable tips to improve your digital presence.
Get in touch: