Great copywriters are worth their weight in gold. Seriously! I know many business owners struggle with writing engaging content, whether it’s the ‘About’ page on their website or finding the inspiration for a blog post. Not only does a skilled copywriter make everything sound better, they know how to speak the brand language of their client AND appeal to their target market. And I haven’t met a copywriter yet I didn’t like! Read more about the lovely Janelle from Perth based Words Enchant in tonight’s feature below x
Can you share the story of why you started your business?
I started Words Enchant as a way to align my personal strengths with a career that gives me flexibility, and the opportunity to help others. Working in a fulfilling role means I’m able to lead a balanced life, ultimately allowing me to be more creative and inspired. Being at my best means I can help support other Perth businesses to communicate their unique strengths and creations to the world!
Tell us more about the services you offer.
I can assist with business communications ranging from copywriting for your website, creating engaging blog posts, advertisements and product descriptions, to getting you noticed on Google. If you’re feeling stuck for words, there’s always a solution and it’s important that your message is not only heard but also understood. Your business communications should be hard-working, motivating your clients to take action or allowing them to connect with you and your story. I give words meaning and character, just like your favourite actor turns lines from a script into emotion.
What’s your favourite part of your job?
I love that each project is different and gives me an opportunity to learn. I also relish the opportunity to channel the entertainer in me, while happily remaining part of the backstage crew - shining the spotlight on my clients and their products/services. I also work with amazing people like graphic designers who help bring my communications and your vision to life! Like the Pixar philosophy, it’s all about the wellbeing of the movie – the work I produce for you forms part of the movie (your brand), and I like to think of my clients as the main character, so I spend time reflecting their unique qualities in order to get to the heart of their story.
What’s your number one tip for those just launching their business?
“Success is liking yourself, liking what you do, and liking how you do it.” – Maya Angelou
Keep things in perspective, take extra time if needed (everything doesn’t have to happen now), look after your health and try not to lose sight of why you started your own business in the first place.
Anything exciting in store you’d like to share?
Words Enchant has teamed up with some talented Perth designers, creating a couple of exciting projects to inspire you in 2017, so stay tuned! Follow Words Enchant on Instagram for updates.
Any special offers you’d like to share?
What are your New Year intentions? Chances are health and wellbeing have made it to your list and Words Enchant has created the perfect little pack with your health in mind. Containing meaningful words of wellness and designed exclusively by Joanne Tapodi Creative, you’ll want to get your hands on these gorgeous wellbeing cards, inspiring you to take care of yourself and soothe your soul this year.
Register your interest at www.wordsenchant.com and be in the draw to win one of three prize packs! Entries close 31 March.
Thinking of refreshing your website this year? Enjoy a 15% discount when you book and pay a deposit for your web copy by 30 April 2017.
Get in touch: