I met the gorgeous Alice from Caravan & Tonic at a wellness retreat a few years ago, right at the start of her journey for Caravan & Tonic. She was generous enough to share her business idea with me over the few days of the retreat and I was so excited by the idea as well as impressed by all the thought and consideration that had already gone in. When Alice reached out to me a few months later to help guide them in their pre-launch phase I jumped at it. One of the many things that impressed me about Caravan & Tonic was the strong sense of brand, which is so critical as a startup business, but also the strength of their business partnership. The girls hit the ground running and have not looked back - I have absolutely loved cheering from the sidelines and am sure it is just the beginning! Read more about Caravan & Tonic below x
Obviously I know all about you and your awesome business - but please tell the readers a little more about your business and what makes you unique?
Caravan & Tonic is a vintage inspired, mobile caravan bar - we've nicknamed her "Vinnie". We brought Vinnie home from a dusty old paddock north of Perth and converted her into what you see today. We pride ourselves on customer service, we go over and above to meet a clients needs and this is what makes us unique. We have no doubt that other similair businessss offer great service, but we make sure that ours is exceptional, and that our clients feel comfortable and confident with what they're getting.
What’s been going on since we caught up?
Yikes! We last caught up during our construction phase, so a lot has happened since then. We had a whirlwind first season that saw us completely booked out for a couple of months during summer, and have continued to build our brand and business following that.
What was your favourite part about our coaching sessions?
Definitely the focus is gave us. We were so excited about the journey we were on, and all the possibilities ahead and opportunities that were finding us - we wanted to do everything all at once! You really helped us focus on what message and identity we wanted to build into our business, and how to align ourselves with other brands and business that supported that message/brand. I remember telling Lanna how a business that made cement pots with succulents in them had contacted us and wanted to gift us a few plants for cross promotion- but what do cactus have to do with caravans? Not much! We learnt that we don't have to work with everyone, and the importance of building a strong brand identity and sticking to it.
What are you focusing on for the rest of the year?
We have some pretty exciting expansion plans coming up, and are hoping to be rolling these out in time for summer 2018. Watch this space!
Any other news, events or offers you’d like to share?
If you'd like to check Vinnie out in person, you can catch us at WANDERLUST 108 on September 9th. We'd also love to offer a deal for your readers:
15% off any new booking made before October 31st, 2017. If you've got an event coming up next year, or even a get together over summer we're offering 15% off the total package price when the deposit is paid before 31/10/2017.
Get in touch: