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The Social Media Landscape - What Every Small Business Owner Needs to Know (with Claire Dafforn Smith from Ello Consultants)

  • Bubdesk 12 Lindsay Street Perth, WA, 6000 Australia (map)

THE SOCIAL MEDIA LANDSCAPE: What every small business owner needs to know

Are you struggling to keep up with the changes and updates to the social media landscape? You might know you need to invest some time in understanding each platform and how it works, but you have no idea where to start.

Facebook, Instagram, Instagram Stories, Snapchat... should you be on all of them? Or just one or two?

Find out the essentials to make sure you can utilise social media for your business effectively and strategically. 

Featuring Claire Dafforn Smith from Ello Consultants and Lanna Hill from One Small Step Business Coaching, this workshop is not to be missed!


Ello is a unique consulting business that designs tailored retail, e-commerce and social media solutions for creative businesses. A clear and professional brand is at the heart of every successful business. Ensuring your logo represents your brand across all mediums – print, online and social is essential. Once created, your logo creates the foundation for your business plan including all marketing efforts.

Throughout a thorough, professional (and enjoyable!) process we create and execute logo concepts to bring your new business (or refresh your old one) to life. Once completed we commence the next step – Marketing.

A real necessity rather than an aspiration, creating a consistent, relevant and successful online strategy can be a difficult and often overwhelming process when faced with this on your own. Whether you are operating in bricks-and-mortar, purely online or a combination of both we aim to approach each business’s desired outcomes with an open mind, putting into action what we refer to as an Omni-Channel Strategy.

Our services include, but are not limited to:

Logo and Branding Design

Print and Digital Marketing

Social Media Creation and Management

Website Assistance/Development

Custom Image Creation to be used on your social platforms and/or website

Workshops in Social Media

General Consulting for clients whose needs change month to month

Our philosophy is based on the traditional marketing fundamentals of planning and strategy, yet applies them in a modern context. We look at the bigger picture, diagnose your needs and view your company from a digital perspective. We are constantly inspired by helping other small business’s navigate their own path into the online domain.