Lanna’s media training program has been designed for professionals and business owners that not only want to get into the media, but that want to be seen as industry leaders and reputable and regular contributors to television, radio and print media. This training is not just about gaining that appearance - it’s about tying your appearance into your business objectives, maximising the exposure and brand awareness from those appearances, and leveraging it in line with your marketing strategy to gain maximum ROI, and ultimately, more business.
One Small Step Coaching founder, Lanna Hill, has created a targeted media training program utilising her broad skills as a business coach and her considerable experience in the media. Lanna regularly appears on Channel 9, 6iX & 6PR, and has written pieces for and been featured in The West Australian, WA Today and the Sydney Morning Herald. As a business coach she has worked with over 500 business owners and been nominated for several awards, including the 40 Under 40 and Telstra Business Awards.
Lanna’s three step process:
Understand Your Brand
Basic level brand strategy
The importance of tying in overall business objectives
How to incorporate personal brand
How to differentiate yourself and understand your unique strengths
Finding the Angle
How to position your area of speciality to make it more attractive to media
The power of hard data - statistics, research and trends
The unique needs of the various platforms (TV, radio & print)
Leveraging your Media
How to maximise ROI on your media appearance
Social media & digital marketing tactics
Tickets are $149 and are strictly limited to 10 spots.